Robert Fels, enterprise architect and advisor in Hamburg
Enterprise Architect & Advisor

Robert Fels.Clear decisions.Lasting architecture.

02 / SELECTED ENGAGEMENTS

Responsibility,
put into practice.

A closer look at my work on complex system landscapes in public administration, international retail and medical technology.

01Federal agency · Public administration

Hybrid integration. A shared direction.

Context
Existing middleware was to be replaced by a hybrid integration architecture, involving several technology and delivery partners.
My role
Hybrid edge integration architecture and migration coordination.
My contribution
I designed the target architecture, planned the introduction and coordinated the replacement across the partners involved.
02International fashion group · Retail

Architecture leadership in logistics.

Context
International rollout teams were working on logistics processes with demanding integration, governance and compliance requirements.
My role
Product Lead Logistics with technical responsibility for integration.
My contribution
I provided technical leadership for integration, supported process governance and compliance, and advised the international rollout teams.
03Global medical technology provider

Connecting enterprise systems.

Context
Core systems for product, sales, HR, PLM and logistics needed to be connected through a shared integration architecture.
My role
Enterprise Integration Architecture.
My contribution
I introduced Cloud Integration, Event Mesh and API Management and connected the core enterprise systems.

Selected engagements, presented without client names to respect confidentiality.

03 / AI STRATEGY

AI is in use. Now bring it into focus.

Employees are using AI to build their own applications, automations and assistants. Useful ideas emerge while the growing portfolio becomes harder to oversee. I help you decide what to keep, what to consolidate and what needs reliable operations.

Make the portfolio visible.

Which tools and employee-built applications exist? Who uses them, what data do they process and which systems do they depend on? Together, we establish a reliable overview.

Assess value and risk.

I work with business teams and IT to assess business value, overlap, costs, data access and operational risks. This creates clear priorities for the AI portfolio.

Clarify ownership and guardrails.

We agree who owns each solution, which reviews it needs and how an experiment becomes an application in production. This gives employees a reliable framework for their ideas.

Consolidate and integrate.

Valuable solutions get a place in the enterprise architecture. I support decisions on further development, consolidation or retirement and their integration with data, identities and processes.

THE GOAL

A manageable AI portfolio with clear priorities, named owners and a roadmap for delivery.

Discuss AI strategy

How I assess strategy and architecture.

AI needs a business direction.

Business objectives determine which applications deserve further investment. Value, effort and risk make each decision understandable.

Good ideas need ownership.

Employees need room to experiment and clear routes into production. Ownership, documentation and maintenance are part of that journey.

Integration and security belong in the target architecture.

Data flows, access rights and operating models are considered from the outset. This connects AI strategy with lasting enterprise architecture.

04 / WORKING TOGETHER

A clear mandate. Personal responsibility.

We agree on the decision to be made, the scope of responsibility and the expected outcome. That defines an engagement with a clear scope.

01ENGAGEMENT

AI strategy & portfolio review

Clarity for companies already using AI whose tools and employee-built applications have become hard to oversee.

  • Inventory and assess AI tools and employee-built applications
  • Define priorities, ownership and guardrails
  • Plan consolidation and integration in a roadmap
Outcome

An assessed AI portfolio and a basis for deciding what to develop further, consolidate or retire.

02ENGAGEMENT

Architecture review & decision support

A considered basis for your next platform, investment or migration decision.

  • Review the existing architecture and dependencies
  • Assess risks and available options
  • Document recommendations and priorities
Outcome

A written architecture assessment with clear recommendations and a prioritised roadmap.

03ENGAGEMENT

Architecture leadership in transformation

I take responsibility for integration architecture and stay involved through delivery.

  • Own the target architecture and key decisions
  • Align business teams, operations and delivery partners
  • Discuss risks and progress with IT leadership
Outcome

A shared target architecture, clear decision ownership and continuous architecture leadership.

04ENGAGEMENT

Strategic AI & architecture advisory

An experienced partner for the decisions facing IT leadership.

  • Put AI strategy and architecture decisions into context
  • Regularly review priorities and governance
  • Prepare decisions on integration, security and AI
Outcome

Reasoned options and a personal second opinion for your decisions.

05

MY PERSPECTIVE

Essay

Integration starts before the tool is bought

Integration is forgotten in transformation projects surprisingly often. A new tool gets selected, the budget approved, the go-live scheduled. Only late in the game does someone ask the decisive question: How does this system actually fit into the existing landscape?

At that point an architecture task turns into a pressure situation. Shortly before the planned go-live, data flows have to be clarified, interfaces built, security requirements met and responsibilities negotiated. Under time pressure, interim solutions emerge, and far too often they become permanent.

Those who plan integration last turn architecture into crisis management.

My approach: integration belongs in the decision

That is why I like to be part of the decision process early. Before a product is chosen or a date is promised, we clarify together which processes are affected, which data flows, which systems remain leading, and what operations, security and governance require.

This makes dependencies visible, lets effort and risk be assessed realistically, and turns the necessary integration work into a reliable part of the overall plan. That protects more than the go-live. It creates an architecture that still carries after the project ends.

The best integration team is not the one that reacts fastest right before launch. It is the one that is also at the table early enough.

Robert FelsHamburg · 2026

Robert Fels, Portrait
06 / PERSONALLY

Technical depth.
A business perspective.

I have worked in IT since 2000 and in SAP integration since 2007. Development led me into architecture, integration leadership and company management.

I founded Contiva GmbH in 2014 and also became Managing Director at QUIBIQ in 2026. That responsibility shapes my perspective: architecture needs to stand up technically, work in operations and support a sound business decision.

In my engagements, I connect detailed technical work with discussions at leadership level. A current challenge: companies have adopted AI, while AI-built tools and employee-created applications become harder to oversee. I bring structure to that portfolio and connect AI strategy with architecture, governance and delivery.

Based in
Hamburg, Germany
Leadership
Managing Director · QUIBIQ / Founder · Contiva
Focus
AI strategy · Enterprise Integration
Languages
German · English

Robert Fels · Enterprise architect and advisor in Hamburg. Specialising in AI strategy and enterprise integration, connected with information security and AI governance.

07 / CAREER

Career.

Years in IT
25+
Years of integration
19
Years as a founder
12
  1. 012000Web development & e-commerce
  2. 022007Entry into SAP integration · BASF Consulting
  3. 032009Partner & Head of Integration · Tuleva
  4. 042014Founder & Managing Director · Contiva GmbH
  5. 052026Managing Director · QUIBIQ
08 / TALKS & QUALIFICATIONS

Experience worth sharing.

On stage, in expert discussions and in advisory work, I share lessons from integration practice and put architecture decisions into context.

ON STAGE

SUSECON 2025Orlando, Florida
Talk

Living on the Edge of SAP

Hybrid integration with the SAP Edge Integration Cell on SUSE Rancher, drawing on experience from customer migrations.

Session at SUSE
SUSECON 2025Orlando, Florida
Keynote

Launch of SUSE Rancher for SAP Applications

Contribution to the product launch on the main stage; the accompanying SUSE announcement quotes Robert Fels on hybrid integration.

SUSE announcement

Professional qualifications

  1. ISO 42001AI ManagementCertified AI Coordinator · ISO 42001
  2. ISO 27001Information SecurityCertified Information Security Officer · TÜV SÜD
  3. SAPEnterprise IntegrationCertified PI/PO & Cloud Integration Consultant
  4. PRO IIIAutomationWorkato Integrator Pro III

ROBERT FELS ON LINKEDIN

AI strategy · Integration · Governance · Leadership

Perspectives from architecture practice.

Insights from work on AI strategy and enterprise architecture. Perspectives on AI sprawl, integration and technical responsibility at executive level.

Before we work together.

How does Robert Fels help with AI sprawl?

Robert Fels supports companies that have already adopted AI and are losing oversight of tools, automations and employee-built applications. Together with business teams and IT, he establishes visibility, assesses value and risk, and develops priorities, ownership and a roadmap for consolidation and integration.

Approach to AI strategy

Who does Robert Fels work with?

Robert Fels is an enterprise architect and advisor based in Hamburg, specialising in AI strategy and enterprise integration. He helps CIOs, IT leaders and programme owners bring order to AI sprawl, make architecture decisions and deliver complex integration programmes.

Profile and background

How do the four engagements differ?

An AI strategy and portfolio review establishes visibility and priorities for existing AI tools and employee-built applications. An architecture review provides a written decision basis in two to four weeks. Architecture leadership means three to twelve months of responsibility for integration in a transformation programme. Strategic AI and architecture advisory supports IT leadership regularly on priorities, risks and governance.

Compare engagements

What engagement experience does Robert Fels bring?

Published examples include a federal agency, an international fashion group and a global medical technology provider. His responsibilities ranged from hybrid integration architecture and migration coordination to technical leadership of logistics integration and connecting core enterprise systems.

Selected engagements
09 / CONTACT

A confidential first conversation. 30 minutes for your initiative.

What decision
are you facing?

We discuss your situation and explore whether and in what role I can help. Scope, collaboration and fees are agreed on that basis.

30 MIN / VIDEO CALL

Confidential first conversation

Choose a different duration
010203

Choose a time for our first conversation. We will discuss your situation and a possible next step.